PHILIP KOTLER PRESIDENTIAL AWARD

Jan. 31, 2019

The Prime Minister, Narendra Modi, received the first-ever Philip Kotler Presidential award, at 7 Lok Kalyan Marg, in New Delhi by the World Marketing Summit India.

About:

  • The Award will be offered annually to the leader of a Nation.

  • It focuses on the triple bottom-line of People, Profit and Planet.

  • The award to PM Modi was presented by the World Marketing Summit India. The WMS has previously only given awards to recognise achievements in advertising and marketing.

  • The awards are named after Prof. Philip Kotler, a world-renowned Professor of Marketing at North-western University, Kellogg School of Management. He is a celebrated marketing and management guru, who is also the founder of the World Marketing Summit (WMS) Group.

  • PM Modi is selected for his outstanding leadership for the nation. Initiatives such as Make in India, Start-up India, Digital India, and Swachh Bharat, have positioned India as one of the most lucrative manufacturing and business destinations in the world.

Source : PIB